Web Designer’s Guide to Adobe Photoshop

Table of Contents
Introduction
Part I – Web Design Basics
Chapter 1 – The World of Web Design
Chapter 2 – Getting Started with Photoshop
Chapter 3 – Working with Layers
Chapter 4 – Creating Shapes with Selections

Part II – Pulling It All Together
Chapter 5 – Combining Images
Chapter 6 – Creating Web Headers
Chapter 7 – Pulling a Web Page Together
Chapter 8 – Creating Web Backgrounds

Part III – Publishing to the World Wide Web
Chapter 9 – Working with Dreamweaver
Chapter 10 – Creating a Professional Web Page Style
Chapter 11 – Designing a Modern Web Page Style
Chapter 12 – Going Live with Your Website
Appendix A – Top Ten Web Design Mistakes
Appendix B – Recommended Books
Appendix C – Web Designer’s Glossary

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SEARCH ENGINE OPTIMIZATION : An Hour A Day

Paperback: 359 pages
Publisher: Sybex; 2 edition (April 14, 2008)
Language: English
ISBN-10: 0470226641
ISBN-13: 978-0470226643

Product Description
Influence search engine results and bring targeted traffic to your website in just an hour day with the second edition of this bestselling SEO guide, Search Engine Optimization: An Hour a Day. Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for increasing your online visibitlity and delivering stellar results. Their easy-to-follow strategies include setting SEO goals, optimizing your site for, search engines, blogs and social media, developing and implementing a strategy including both free and paid efforts, and using the latest tools to monitor trends, measure the competition, and track your results. Bracing as a shot of espresso, Search Engine Optimization: An Hour a Day is your step-by-step guide to putting your website in the spotlight.

A Step-by-Step Guide
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

*Cut through the trendy jargon to find the “Eternal Truths” of SEO
*Discover the right keywords using the latest research tools and your own gut check
*Get to know your stats and the free stat-collector, Google Analytics
*Optimize your site for search engines and your site visitors so you can be found, then make the sale
*Use the social web to help you reach your business goals, even if you’re not a social networking butterfly

You’ll also find:
*Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
*Engaging right-brain vs. left-brain discussions about tackling key issues from two unique perspectives
*Real-world “From the Trenches” case studies that illustrate successes to learn from and mistakes to avoid

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PHP5 and MySQL Bible

This first chapter is an introduction to PHP, MySQL, and the interaction of the two. In it, we’ll try to address some of the most common questions about these tools, such as. What are they? and How do they compare to similar technologies? Most of the chapter is taken up with an enumeration of the many, many reasons to choose PHP, MySQL, or the two in tandem. If you’re a techie looking for some ammunition to lob at your PHB (Pointy-Haired Boss for those who don’t know the Dilbert cartoons) or a manager asking yourself what is this P-whatever thing your geeks keep whining to get, this chapter will provide some preliminary answers.

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PHP 5 Power Programming

Description:This book, written by PHP developers, holds the key to unlocking the riches of PHP 5. It thoroughly covers all of the features of the new version, and is a must-have for all PHP developers who are interested in exploring PHP 5’s advanced features.While the complexity of starting off with PHP remains unchanged and very low, the features offered by PHP today enable developers to reach far beyond simple HTML applications. The revised object model allows for largescale projects to be written efficiently, using standard object-oriented methodologies.New XML support makes PHP the best language available for processing XML and, coupled with new SOAP support, an ideal platform for creating and using Web Services.

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